Tambour

Tambour embroidery uses a hook (similar to a very fine, pointed crochet hook) and fabric tightly stretched in a frame to work a limited range of stitches.  Chain stitch is by far the most common tambour stitch (either with or without beads), although it is possible to work other stitches such as satin stitch.  The design is worked from the reverse of the fabric. 

In India embroiderers use a form of tambour called ari which is similar but is worked from the front of the fabric and when beading the beads are loaded onto the ari hook, rather than strung onto the thread.